Melvin Feller Business Group Explains Key Must Haves for Every Marketing Plan!

Melvin Feller MA Believes a Marketing Plan Has Many Moving Parts.

As a multi-business owner and a business consultant both in the United States, Canada and Australia; Melvin Feller MA says it does not matter the location you’re doing business. In order for a business to be successful with its marketing, the marketing plan must be sound and contain must have concepts.

Melvin Feller MA practices and teaches that a sound marketing plan is key to the success of your business. It should include your market research, location, the customer group you have targeted, competition, positioning, the product or service you are selling, pricing, advertising, and promotion.

“You’re in business to serve a customer need,” according to Melvin Feller MA founder of Melvin Feller Business Group. “If you’re not sensitive to customers, don’t know who your customers are, how to reach them, and, most of all, what will convince them to buy your product or service, get help.”

Effective marketing, planning, and promotion begins with current information about the marketplace. Visit your local library, talk to customers, study the advertising of other businesses in your community, and consult with any relevant industry associations. This interactive tool will help you assess your marketing strengths and weaknesses.

Once you have all the necessary information, write down your plan:

Melvin Feller MA Wants You To Define You Bussiness.

1. Define your business:

• Your product or service

  • Your geographic marketing area — neighborhood, regional, or national

• Your competition

• How you differ from the competition — what makes you special

• Your price

• The competition’s promotion methods

• Your promotion methods

• Your distribution methods or business location

Melvin Feller MA Wants You To Define Your Customers.

2. Define your customers:

• Your current customer base — age, sex, income, and neighborhood

• How your customers learn about your product or service — advertising, direct mail, word of mouth, social sites, email

• Patterns or habits your customers and potential customers share — where they shop, what they read, watch, and listen to

• Qualities your customers value most about your product or service — selection, convenience, service, reliability, availability, and affordability

• Qualities your customers like least about your product or service — can they be adjusted to serve your customers better; prospective customers whom you aren’t currently reaching

Melvin Feller MA Recommends You Define Your Plan and Budget.

3. Define your plan and budget:

• Previous marketing methods you have used to communicate to your customers

• Methods that have been most effective

• Cost compared to sales

• Cost per customer

• Possible future marketing methods to attract new customers

• Percentage of profits you can allocate to your marketing campaign

• Marketing tools you can implement within your budget — newspaper, magazine, radio or television advertising, direct mail, telemarketing, and public relations activities such as community involvement, sponsorship, or press releases, internet, email marketing

• Methods of testing your marketing ideas

• Methods for measuring results of your marketing campaign

• The marketing tool you can implement immediately

The final component in your marketing plan should be your overall promotional objectives: to communicate your message, create an awareness of your product or service, motivate customers to buy and increase sales, or other specific targets. Objectives make it easier to design an effective campaign and help you keep that campaign on the right track.

Once you have defined your objectives, it is easier to choose the method that will be most effective.